Recently, Advertising icon Ad Age recognized our recent campaign to Keep Jobs In Canada, where they mentioned how we drove a National Unemployment Clock across Canada that snagged $1 Million in media exposure.
Being recognized by such an authoritative figure like Ad Age helps validate the effectiveness of our campaign, and the importance of this issue. [...]
The Telecommunications Workers Union (TWU) recorded a radio message that was aired July 1, 2010 (Canada Day), on radio stations across Canada. We were shocked when the following three radio stations belonging to the Astral Radio Group in Calgary, Edmonton and Vancouver decided not to air the advertisement:
• AM 650 (Vancouver, BC)
• 100.3 FM, The Bear [...]
We left off on our way to Kelowna, traveling down through the mountains, and driving along the shore of beautiful Kalamalka Lake to finally arrive at our destination. We were looking forward to our time here as the city of Kelowna is right on the beaches of Okanagan Lake, and so was the clock location. [...]
A successful visit in Calgary left us primed for the next major city, and we continued north to Edmonton. After arriving, it didn’t take long to realize this was a truly unique city with a strong presence, as it sat proudly perched atop a hill. We drove briefly around to get a feel for the [...]
With Winnipeg in the rearview mirror the National Unemployment Clock began its journey west, navigating through the Prairies to it’s first stop in Brandon. While the visit in Brandon Manitoba was short, the clock turned many heads as we drove through town. The media was also very responsive as we interviewed with local television and [...]
Driving late into the night, we arrived in Sault Ste. Marie and were greeted with open arms. Citizens in town showed their support by beeping horns as they drove past; two individuals were even bold enough to follow the clock to the Bush Plane Museum where we made our first stop to take some pictures. [...]
Driving the National Unemployment Clock reveals a common appreciation that all Canadians have towards keeping jobs in our nation. Whether we are in the financial district on Front St. in downtown Toronto or we’re grabbing coffee at a local hangout in North Bay, people constantly approach us and offer their support. In some ways it [...]
We arrived in Toronto late Sunday evening, and were slightly baffled by the volume of Sunday night traffic on the highway, only to later find out there was a Tamil protest taking place right on the Gardiner Expressway. After a few hours delay, we managed to make it into the hotel and get tucked in [...]
We rolled into town late Thursday night and got settled in our Old Montreal home base. First thing Friday morning, we headed up to the corner of Sainte-Catherine and Saint-Denis, where we were greeted by two local TWU/STT representatives and two members of our street team. Straight out of the gate, Lou Lou and Laura [...]
What a day! The TELUS AGM on May 7 at the National Gallery was quite an experience. We were promptly welcomed by the Gallery’s security guards upon arrival. One would even say they were ’suspiciously fast’ at greeting us considering the fact that we had just pulled up when we were pounced on. The fact [...]